Brand: TAIT Design Co.
Role: Product Designer, Founder, Creative Director
Designed by Matthew Tait, 2019

The TAIT Wall Clock was designed to be a modern timepiece that balances simplicity, craftsmanship, and function. I wanted to create a clock that was beautiful enough to stand out, yet subtle enough to fit seamlessly into any space.

Handcrafted in Detroit, Michigan, each clock is made from solid maple, steel, and aluminum, using 100% USA-sourced materials. The clean, minimalist design is complemented by bold 14-inch dimensions, making it both a statement piece and an everyday essential.

Bringing this product to market involved:
✦ Product design—from initial concept to final production
✦ Material sourcing and local manufacturing partnerships
✦ Packaging design and brand storytelling
✦ Marketing, social strategy, and retail distribution

The TAIT Wall Clock was carried by design-forward retailers and featured in curated home collections, reinforcing its blend of form, function, and timeless appeal.