Brand: TAIT Design Co.
Role: Product Designer, Founder, Creative Director
Designed by Matthew Tait, 2018

The TAIT Desk Clock was designed to bring simplicity, craftsmanship, and function to the workspace. I wanted to create a clock that was timeless in both design and durability, crafted with the same level of precision as the tools and objects we rely on daily.

Each Desk Clock is handmade in Detroit from solid maple, steel, and aluminum and features a silent quartz movement for a seamless experience. A 10-degree angled base ensures optimal visibility, making it both practical and sculptural.

Bringing this product to market involved:
✦ Product design—from initial concept to final production
✦ Material sourcing and local manufacturing partnerships
✦ Packaging design and brand storytelling
✦ Marketing, social strategy, and retail distribution

The TAIT Desk Clock was carried by some of the world’s most respected design retailers and museums, including:
✦ West Elm
✦ San Francisco Museum of Modern Art (SFMOMA)
✦ Museum of Arts and Design (MAD)
✦ Cooper Hewitt, Smithsonian Design Museum
✦ And more

With its understated elegance and high-quality craftsmanship, the TAIT Desk Clock became a favorite among design-conscious consumers, collectors, and curators alike, proving that even the most functional objects can be works of art.